Perhaps the first thing to make note of is the ongoing rising trend that we see in the food consumer business where customers are choosing to order their fast food from home and either have it delivered or to go to the store themselves to collect their orders. The data shows that this is pretty much spread across the different types of fast food that people like to eat; foods such as …

  • Fried Chicken
  • Greek Kebabs
  • Pizzas
  • Burgers
  • Chinese Takeaway
  • Indian Curry …

… whatever the type of food you can be sure that you are an owner of a food service business then if you have not already then you should be paying serious attention to how you can take your business forward within the digital marketing realm i.e. making use of the internet to build, promote and broadcast your restaurant as well as building equity into the brand.

Of course in the first instance you will need to have a website and one of the easiest options to take is to use one of the hosted solutions out there that allows the restaurant business to list their company on the platform which will guarantee a certain amount of business and revenue to be generated just due to the volume of people that go to the platform to look for a fast food takeaway or restaurant business normally within a particular location. It must be noted that there are significant initial registration cost to be factored in as well as the ongoing commission based charges that can be crippling to a business.

As explained in the video above this is where the MarketingFoodAndDrink.com comes into play that provides the following …

  • Website Design & Development
  • Online Menus
  • Online Ordering
  • Restaurant & Takeaway Branding
  • Business Branding
  • Social Media Marketing
  • Search Engine Marketing …

… and more.

The design of The Complete Digital Marketing Solution For Restaurants, Takeaways, Wine Bars & Eateries as presented to the market place by MarketingFoodAndDrink.com allows food service businesses to provide enterprise level ordering options to customers for a one time setup fee and a flat monthly fee for the

  • ongoing website hosting
  • social media marketing
  • content creation
  • content syndication
  • daily tweeting
  • facebook marketing
  • search engine marketing

… and more.

So now if you are the owner of a restaurant or takeaway food service business then you can build your business and compete with the big boys [using the services of MarketingFoodAndDrink.com which is a Bristol UK based company] by offering your customers the ability to order directly from your business, the monies go directly into your company’s back accounts and then you can choose to start your own delivery service or instruct customers to come direct to the store to collect their orders.

The value proposition being offered here is indeed huge and with a limited number of staff and resources we are taking order on a first come first served basis so – if this is of interest to you the please do contact us today.

To your restaurant marketing and takeaway business success [the MarketingFoodAndDrink.com (in association with CapidHouser.com) team)

Takeaway fast food restaurant online ordering trends are increasing as more and more people wish to stay at home and eat.
This ongoing and upwards trend means that many of us do not even have to deal with the in store cashiers any long, the
cashier is in the form of the internet online order system or paying cash to the delivery driver !!

The fact is that online menus and fat food takeaway ordering online does come with many benefits. Ordering online
doesn’t always mean it gets delivered though. That is one thing you want to think about as a business owner as you
may look to add this option to you business offerings.

Many fast food places are adding online ordering as well as the instore menus just so people can get their orders faster,
it also means increased revenues as customers are presented with another option to order. In recent years, before the
online food ordering trend really started to rise, one would see more in person order terminals at restaurants, where
people could place their orders via the machine. With the online ordering rising in popularity we are seeing a drop
in in store ordering systems [it seems].

With that said, the idea of providing online fast food ordering will continue to rise in popularity. The main reasoning
behind this is that ordering food using the restaurant’s or takeaway outlet’s website will enable one to receive their
delicious fried chicken, indian curry, chinese food, greek kebab or the favourite pizza orders more quickly, noting that
one is already supposed to get their food quickly at fast food restaurants. So having the facility for ordering takeaway
fast food via the internet means that the restaurant has to ensure that the delivery process is working really well.

Now, when looking at the big picture, ordering food via the internet prepares customers to get used to continue ordering
their fast food using the company website. The many fast food outlets with the addition of the online ordering process
will leave the business owner with a decision to make in terms of training employees [or hiring new ones] in order to
start delivering the fast food.

In essence this provices the many fast food restaurants with fantastic business growth opportunities in terms of reaching
more customers in the comfort of their homes, that it those customers who may never ever actually come into the
restaurant to dine.

Looking to expand your fast food takeaway or restaurant business ? take a depp look at that which offering online menus
and ordering systems to your service offerings can do for your food service business.

How is your customer list right now? If you haven’t been collecting emails from your customers, or adding their details to a database, then you are potentially missing out on huge business opportunities and literally throwing away cash.

Every time someone comes to your website, or orders food from you, you should consider that person to not only be a customer, but to be a lead. This is an opportunity for future marketing, it is someone who has shown an interest in your food and a willingness to buy from you – and if you ignore that potential then you are missing out on a fantastic opportunity.

Today, most online ordering systems will include features that allow you to build a list based on your customers and to manage that list. In this post, we’re going to explore why that’s so important and why you absolute must include this in your strategy.

The Power of the Mailing List

Mailing lists are not just used by takeaways and restaurants. Mailing lists are used all throughout business and are particularly common to find online, where they are used by marketers hoping to sell products.

And did you know that many of these internet marketers say that the mailing list is the single most important aspect of their business in terms of marketing and in terms of profits.

That’s because a mailing list gives them a way to reach their audience directly and without relying on a third party like Facebook or Twitter. It gives them a direct way to contact their audience in a format that is personal and that is hard to miss.

Not only that, but when people hand over their email address, they are demonstrating trust in the business and demonstrating interest in what they have to say. That means that the people who are on your mailing list are likely to be your most engaged followers and your ‘warmest’ leads.

That’s even truer for the takeaway industry, because the people on your mailing list are going to be people who have ordered from you in the past. That means they’re near, it means they like the food you sell and it means they’re not against ordering food online or eating takeaways. In other words, they’ve ordered once, so they’re more likely to order again!

Using Your Mailing List

Using an online delivery system is a fantastic way to build your mailing list, but what do you do with it once you’ve built it?

There are lots of options. Perhaps the most obvious is simply to invite your old customers to come back and order from you again. You can do this directly (by simply asking them to come back!) or you can try to entice them back with special offers and promotions.

For instance, if you have a new special in, you can send an email around to all the people who have ordered online before and explain why it’s so delicious. Maybe it’s a one-time thing. Maybe it’s an opportunity they can’t afford to miss.

Either way, you’ll likely pique their interest. Their details are already entered. They already know they love your food. And when it gets to Friday night, they just have to click the link, open the site and click ‘Order’.