Internet Presence

The MarketingFoodAndDrink.com service consists of three distinct fundamentals, the first is the website design and development which itself consists of many steps including registering the company domain, designing the logo, programming the website along with recreating the food service business’ menu in its digital format.

Online Menus & Ordering

There is also a need to configure the ordering system in order to allow customers to place orders via the restaurant or takeaway company website; monies will be paid directly into the company accounts and order can be received in a variety of ways [such as by mobile phone or printer].

Marketing Promotion & Advertising

 Another phase is the promotion of the restaurant or takeaway business by using ongoing search engine and social media marketing campaign development and execution.

Features

Basic

Plus

Professional

Enterprise

Full Scale Website Design & Development

Company Logo & Branding

Complete Online Replication Of Restaurant Or Takeaway Menu

Mobile Optimized Food Ordering System

Social Media Digital Marketing Accounts Setup & Optimisation

Basic Accounts Setup

Plus Level Configuration

Professional Accounts Setup

Enterprise Level Accounts Setup

Daily Social Media Marketing, Influencing & Advertising

Search Engine Marketing Content Preparation Analysis & Configuration

Basic Level

Plus Level Configuration

Professional Level Design

Strategic Enterprise

Restaurant Promotion Through Search Engine Marketing

Company Video Marketing Setup & Configuration

Promotional Branding Video Creation

Quarterly

Bi Monthly

Monthly

By Consultation

Ongoing Video Advertising Marketing Campaigns

By Consultation

Email Marketing Setup & Configuration

Email Database Integration & Autoresponder Setup

Email Marketing Promotion & Advertising

Monthly copy

Twice Monthly

3* /Month

By Consultation copy

£Setup | monthly maintenance

£Setup | monthly maintenance

£Setup | monthly maintenance

£Setup | monthly maintenance

Plus A Whole Lot More 🙂

Website Design & Development

This is where we start to build the foundation of the digital presence for your restaurant or takeaways business, we will establish your own food service business brand and identity without having to host on any so called ‘industry standard platform. The full food menu will be created online thereby giving customers the option to make orders directly to your restaurant, this means that there are no monthly commissions to pay. This includes full logo and branding and colour schemes designed to make your restaurant stand out in the eyes of customers.

Social Media Marketing

Social Media Marketing has become a key component which it comes to promoting, marketing and advertising any food service business [fried chicken, indian curry, chinese takeaway, pizzeria, greek kebab etc, etc] on the internet. It works hand in hand with Search Engine Marketing and involves getting involved in conversations, establishing leadership and generating a community online. This is achieved through daily content research, content creation and content publication on networks such as Facebook, Twitter, Instagram, Pinterest, Youtube and others all designed to raise the profile of the restaurant and to connect with customers and therefore drive orders and repeat business.

Search Engine Marketing

Everyday current and potential clients are turning to the major search engines of Google, Yahoo & Bing in order to seek out information on the best restaurants to dine at in a particular area. In addition to this they look for specific types of food service establishments such as Indian Curry Outlets, Chinese Takeaway Food, Greek Kebabs, Fried Chicken, Pizzerias and a whole host of other popular foods that are being consumed on a daily basis as we see the trend of people wishing to purchase ready made meals from a food service outlet on the rise and rise. This component of the MarketingFoodAndDrink.com service is critical in bringing in visitors to the company website.

Selection Of Ongoing Restaurant Digital Marketing Daily Tasks

  • Expand Scope Of Restaurant Or Takeaway

  • Daily Microblogging

  • Facebook Marketing

  • Understand Restaurant Customer Behaviour

  • Promotional Video Marketing

  • Marketing Campaign Development

  • Find New Takeaway Restaurant Customers

  • Keyword Research

  • Promotional Email Campaigns

  • Search Engine Marketing

Facebook Marketing copy

Custom Facebook cover design and account setup, daily posting and content syndication for a full 30 days of industry specific news and events. Use of main video created for Youtube to be used and a main marketing vehicle to bring customers to your page and main website.

Micro Blogging

Twitter account setup along with appropriate handle to represent your business and custom designed graphics. 30 days of industry specific content syndication [posting] to your Twitter account with analysis to effect the best times of day to post. Initial following of a minimum of 100 industry leaders over the 30 day period.

Establishment Of A Social Media Business Footprint

It is absolutely imperative to establish a digital marketing footprint that relates to the company its brand, products and services. The creation of a social media presence that serves to promote the business such takes ongoing analysis, connection with thought leaders, content syndication and sharing along with the establishment of the voice of the business in the market place in order to connect with key customer market segments.

  • Marketing With Videos

    We will produce one master video of around 60 seconds in length, The video will represent your product or service and use a custom written script and make use of a professional voiceover artist. This will be added to your Youtube account along with all of the appropriate graphics and header images.

We constantly state that Digital Marketing is indeed a marketing channel with many sub channels which includes routes to communicate with customers such as Video Marketing, Email Marketing, Search Engine Marketing, Social Media, Blogging and other mediums that present themselves as marketing channels due the internet connectivity that computers, mobile phones, tablets and smart devices give us. It is with this in mind that our Digital Marketing Makeover service offering was created in order to take all of the hard work of internet marketing analysis, content creation creation and publication, accounts setup, keyword analysis and more out of the hand of the busy company personnel. The Digital Marketing Makeover service is designed to promote and build the equity of the brand, attract customers into the marketing funnel and build a marketing database which through the business processes that are in place will lead to sales and revenue generation.

  • Graphics & Image Marketing

    Full setup and optimisation of your Pinterest account. We will configure Three [3] boards and add a minimum of Five [5] pins within each board complete with website links, hashtags and appropriate references. Each pin will be custom designed for your business and contain website URLs and branding.

Marketing your business on the internet is a task intensive and time consuming set of activities that are to be executed on a daily basis. Taking this on within your business could mean that your business ends up only working on this task and is deflected from working on the core competency of the business. We at Capid Houser are here to act as your Search Engine Marketing Strategy department so get in touch now so that we can get started to enhance your online presence using the social media networks.

What Is The Enterprise Service ?

Competitive SEO is a much more potent SEO package for businesses with more competitive niches. Compared to our other marketing offerings, our Competitive SEO packages have more keywords, much more content, a more diverse content portfolio, and more rankbuilding activities.

Why Social Media Marketing ?

Methodical Social Media Marketing will drive awareness, calls and traffic for businesses that with physical offices or internet based. We focus on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI for the company.

Do you guarantee the rankings?

Like other reputable Digital Marketing companies, rankings are primarily influenced by various Search Algorithms and are impossible to completely predict. Our methodology leverages as many of the proven search keyword metrics for your company’s advantage & visibility.

How soon can I expect rankings ?

Recommended periods are given above to see positive results in a campaign. Ranking speeds depends on over 200 metrics and how many are inherently present from the outset; no 6-month period will pass where no positive results are met; significant traffic increases can be seen in 60 days.

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