If you are looking for tips on restaurant website design & marketing, you have come to the right place. There are a number of things you need to know when it comes to restaurant website design & marketing to make sure it is done in the right manner.

One of the most important things when it comes to website design is that you need to find an agency that has past experience in creating high quality websites for restaurants. Keep in mind that the website is seen by potential customers as an online representation of your actual business. So, if you have a fine dining restaurant but the website does not reflect that elegance, you might not attract new customers to your restaurant with that old design. Therefore, it is important that the website design is done keeping in mind the customer segment you are targeting.

If your restaurant is targeting youngsters, it is important that your website also reflects that youthful feel and energy. It should use bold color pallets that are preferred by youngsters. Similarly, the design should attract youngsters.

Since most people connect online using their smart phones, it is important that your website also works great on smart phones of all sizes. Therefore, you need to find an agency that has experience in creating great websites for restaurants that work equally good on desktop as well as mobiles. The website should also provide all the relevant information including types of food served, opening hours, closing hours and other such things.

It is also important that the website is designed keeping search engine optimization in mind as SEO begins right from the design stage. Therefore, make sure the agency also has experience with SEO.

Overall, follow the above mentioned tips while choosing a design agency to make sure you get a high quality restaurant website.

No matter where one happens to be in the developed world you would not need to wander very far when hungry and looking for a delicious fried chicken outlet. When looking to eat all of the foods that a say southern fried chicken outlet may have to offer such as french fries, fizzy drinks, beef burgers and of course fried chicken there are typically three options that a person has when looking to eat.

Go to the outlet, purchase the food and take it away

Eat the food within the takeaway restaurant

Order the food online and pick the food up yourself in order to save waiting time

Order the food online and wait for it to be delivered

The ‘ordering food online’ options leads us on to the point to make that for this to happen, the fast food takeaway first will need to have its own restaurant marketing website or; at least to have an online internet presence.

As is often the case the path of least resistance is taken and the company owner will list their food services on one of the dominant food ordering and menu listing websites that exist out there. Customers will order from there and then whatever commissions need to be paid will be made to the hosting platform provider.

Email marketing is one of the most effective ways to build engagement and to gain repeat business. In the world of internet marketing, this form of marketing is widely considered to be more important than any other, including SEO or social media.

But what precisely does email marketing entail? Why is it so effective? And do you really need to incorporate it into your own business strategy?

Some Stats and Facts

Let’s start with some stats to get your attention.

Did you know that email marketing has a ROI (return on investment) of 4,300%? It huge not only because of all the potential yield but also because of how low cost it is to manage. For those in the food industry, all you need is an online delivery system and you can collect emails at no extra cost!

Did you know that 91% of consumers will check their email daily? So, if you have a restaurant and you send out an email about your latest new meal or special deal, then it’s going to reach 91% of your patrons within 24 hours.

Seeing as most of us get notifications on our phones, a lot of those people will see those emails right away. And that means that you can time precisely when and how you want to reach your audience: message late on a Friday and your business will be fresh in their minds when they’re thinking of somewhere to get some quick food!

It’s not just internet marketers that proclaim the importance of email marketing. When surveyed, companies respond that email marketing is more profitable than PPC, content marketing, mobile ads, social media, direct marketing or any other form!

Did you know that 66% of consumers over 15 have made a purchase as a direct result of an email they’ve received? Of course once they’ve done it once, they’re far more likely to do it again and again.

Ultimate Engagement and Targeting

And here’s the thing: anyone signed up to your mailing list is going to have done so because they want to know more about your business. Nobody signs up to a fast food list unless they’ve eaten there or unless they’re thinking of eating there.

And therefore, everyone you message is a potential customer. You will be reaching the most targeted and engaged audience possible in a way that will maximize the likelihood of them making a purchase.

Of course, it also comes down to how you use the mailing list. And in this case, the best strategy is to message only when you have something genuinely good to offer: a real discount or a new menu that people can get excited about. Nudge your readers in the right direction, at the right time and then when the moment comes, it will be highly likely that they’ll order from you.

But if you don’t have a mailing list? Then you’re missing out on all of those potential opportunities and you’re losing out to all the other takeaways that do have one.

If you’re getting a service to build a website for you, or perhaps a single page or a tool like an ordering service, then it is absolutely crucial that you ensure the site is going to be mobile friendly. This is something that is important for any business. But it is even more important if you are in the catering industry and you’re building a website or page to take orders. Here are some reasons why a mobile responsive website should be considered compulsory.

What is Mobile Responsive?

First though, we should probably go over what ‘mobile responsive’ actually means in the first place. And the answer is simple: a mobile responsive website is a website that is friendly for use on mobile.

Actually, that is what we call ‘mobile friendliness’. Mobile responsiveness describes web design that is friendly in a very specific way. Essentially, this means that a website responds to the display it is being viewed on by altering its layout and its design.

A mobile friendly website is one that has large buttons that can be touched with a finger instead of a mouse, that has large font to be read on a smaller display and that doesn’t need to be scrolled sideways.

This encompasses mobile responsiveness, which means the website will become mobile friendly when it is loaded up onto a mobile device. If the user loads your site on a desktop, it should show more information and should be ideal for navigating with a mouse and keyboard. If they load it on a mobile phone, then the images will become smaller, certain elements will be removed and the text will appear larger and centred.

Why it Matters

So why is this so important?

Well the first and most obvious reason is that a lot of people are going to be ordering your food on their mobile devices. This is particularly common for a takeaway, when people might want to pass a phone around a party for ordering, or when they might not be at home when they’re ordering. Maybe they’re staying in a hotel for instance and don’t have access to a computer?

If your visitors need to squint and scroll around the screen, then they’re not going to trust the ordering system and they’re likely to look elsewhere for their food. At the very least, they’re unlikely to consider the experience pleasurable and might look elsewhere next time.

Mobile responsiveness also has important benefits beyond that though too. For one, it actually increases the likelihood that they’ll find your website on Google to begin with. That’s because Google is aware of just how many people tend to use mobiles when browsing the web. Because Google wants to show its users the best, highest quality content, that means that it will actually help mobile friendly sites to rise through the ranks while penalizing sites that aren’t mobile friendly.

Google has mandated that all sites should make some attempt to introduce mobile-friendly design sensibilities and if you don’t follow suit, your visitor count will suffer!