How is your customer list right now? If you haven’t been collecting emails from your customers, or adding their details to a database, then you are potentially missing out on huge business opportunities and literally throwing away cash.

Every time someone comes to your website, or orders food from you, you should consider that person to not only be a customer, but to be a lead. This is an opportunity for future marketing, it is someone who has shown an interest in your food and a willingness to buy from you – and if you ignore that potential then you are missing out on a fantastic opportunity.

Today, most online ordering systems will include features that allow you to build a list based on your customers and to manage that list. In this post, we’re going to explore why that’s so important and why you absolute must include this in your strategy.

The Power of the Mailing List

Mailing lists are not just used by takeaways and restaurants. Mailing lists are used all throughout business and are particularly common to find online, where they are used by marketers hoping to sell products.

And did you know that many of these internet marketers say that the mailing list is the single most important aspect of their business in terms of marketing and in terms of profits.

That’s because a mailing list gives them a way to reach their audience directly and without relying on a third party like Facebook or Twitter. It gives them a direct way to contact their audience in a format that is personal and that is hard to miss.

Not only that, but when people hand over their email address, they are demonstrating trust in the business and demonstrating interest in what they have to say. That means that the people who are on your mailing list are likely to be your most engaged followers and your ‘warmest’ leads.

That’s even truer for the takeaway industry, because the people on your mailing list are going to be people who have ordered from you in the past. That means they’re near, it means they like the food you sell and it means they’re not against ordering food online or eating takeaways. In other words, they’ve ordered once, so they’re more likely to order again!

Using Your Mailing List

Using an online delivery system is a fantastic way to build your mailing list, but what do you do with it once you’ve built it?

There are lots of options. Perhaps the most obvious is simply to invite your old customers to come back and order from you again. You can do this directly (by simply asking them to come back!) or you can try to entice them back with special offers and promotions.

For instance, if you have a new special in, you can send an email around to all the people who have ordered online before and explain why it’s so delicious. Maybe it’s a one-time thing. Maybe it’s an opportunity they can’t afford to miss.

Either way, you’ll likely pique their interest. Their details are already entered. They already know they love your food. And when it gets to Friday night, they just have to click the link, open the site and click ‘Order’.

If you are looking for tips on restaurant website design & marketing, you have come to the right place. There are a number of things you need to know when it comes to restaurant website design & marketing to make sure it is done in the right manner.

One of the most important things when it comes to website design is that you need to find an agency that has past experience in creating high quality websites for restaurants. Keep in mind that the website is seen by potential customers as an online representation of your actual business. So, if you have a fine dining restaurant but the website does not reflect that elegance, you might not attract new customers to your restaurant with that old design. Therefore, it is important that the website design is done keeping in mind the customer segment you are targeting.

If your restaurant is targeting youngsters, it is important that your website also reflects that youthful feel and energy. It should use bold color pallets that are preferred by youngsters. Similarly, the design should attract youngsters.

Since most people connect online using their smart phones, it is important that your website also works great on smart phones of all sizes. Therefore, you need to find an agency that has experience in creating great websites for restaurants that work equally good on desktop as well as mobiles. The website should also provide all the relevant information including types of food served, opening hours, closing hours and other such things.

It is also important that the website is designed keeping search engine optimization in mind as SEO begins right from the design stage. Therefore, make sure the agency also has experience with SEO.

Overall, follow the above mentioned tips while choosing a design agency to make sure you get a high quality restaurant website.

The Honest to Goodness Truth on Restaurant Marketing

Email marketing may be tricky proposition. It can help you in advertising and promoting your products. Social networking marketing has only grow to be a significant player in businesses in the last ten years, therefore it’s not surprising that many organizations are still scratching their heads over the real advantages of using social networking.

The strategy was popular by Wal-Mart and Chicago Daily to take care of cut throat competition on the market at the right time of their various introductions. Its Just a Marketing Strategy Be mindful that credit card businesses are experts in regards to marketing their company. Whether you own a PPC promoting strategy in place, you still need to know about some other low-cost advertising and marketing methods that are proven winners for attracting interested clients.

The company program will also provide a neutral idea about ways to begin a bakery. Your company plan must incorporate the details about how you will commit money in the organization. You should have a startup plan which includes how much is necessary to begin your organization and how much is necessary to run your organization until your organization can create enough money to pay its own debts.

Want to Know More About Restaurant Marketing?

Too frequently a company owner thinks they make an excessive amount of money to be worried about such trivial fees. Some small small business owners feel that as long since there is money in the checking account, their company must do fine. In another month, the little business proprietor makes the decision to keep paying the merchant regularly, but to be able to do they have to inform their own employees they will need to wait to get paid.

Definitions of Restaurant Marketing

If you’re thinking of opening a restaurant, some exact crucial considerations might have to be made. With the correct restaurant advertising ideas, your restaurant can grow to be the upcoming fancy spot for individuals to dine and develop into a resounding success. Because of the income generating capability of restaurants, plenty of people are trying to find strategies to start one. Generally, this type of restaurant is very popular with youth. Opening a new restaurant isn’t simple, but it’s more hard to run a thriving restaurant and keep the high standards of food and assistance. It may require extensive initial marketing and advertising. There are many fast food restaurants and in spite of the financial downturn it appears like they continue expanding.

Only provide this sort of information when you have called the company to put an order, and you’re positive it is a well-established reputable organization. An organization should provide some type of test to decide what man or woman’s answers would be considered an ethical behavior and what personal attributes of a prospective employee could offer information to learn if an individual is ethical. As a result of this constant contact, once companies have a nice following, they’re also able to gain new followers even simpler. Every company have a special thought process which enters the making of the name.

The Most Popular Restaurant Marketing

When you franchise your company, you will require a few legal documents that are particular to franchise businesses. Funding your business another major aspect. Even if it is small, you want to do this. There have been lots of individuals who’ve been successful in starting a little business for a restaurant, but failed to allow it to be profitable because of ignoring some restaurant management hints and tricks. When you’re all set to begin your own company, something that you’ve dreamed for all your life, it is a good feeling to see it come true.

No matter where one happens to be in the developed world you would not need to wander very far when hungry and looking for a delicious fried chicken outlet. When looking to eat all of the foods that a say southern fried chicken outlet may have to offer such as french fries, fizzy drinks, beef burgers and of course fried chicken there are typically three options that a person has when looking to eat.

Go to the outlet, purchase the food and take it away

Eat the food within the takeaway restaurant

Order the food online and pick the food up yourself in order to save waiting time

Order the food online and wait for it to be delivered

The ‘ordering food online’ options leads us on to the point to make that for this to happen, the fast food takeaway first will need to have its own restaurant marketing website or; at least to have an online internet presence.

As is often the case the path of least resistance is taken and the company owner will list their food services on one of the dominant food ordering and menu listing websites that exist out there. Customers will order from there and then whatever commissions need to be paid will be made to the hosting platform provider.

Just like with any other business; marketing has a key part to play in the success or failure of that business. And; in the connected world in which we live – Digital Marketing [& its two main components of Search Engine Marketing & that of Social Media Marketing] could make or break the organisation. There are few things that we know for sure and one of them is that fast food restaurants and takeaways must have a website or internet presence; it does not matter what type of food service business we are referring to it could be …

  • Indian restaurants

  • Chinese Takeaway

  • Greek kebab houses

  • Pizzerias

  • Italian food

  • Coffee Shops

  • Fried chicken takeaways

  • Sushi takeaways

  • Burger bars

  • Pubs

  • Caribbean Food

  • Wine Bars

… and any of the other food establishments that you may favour going to. As is often the case with businesses; the expertise lies in the product or service being sold to the marketplace [preparation of fine India Curries or that great tasting Chicken Chow Mein] and not necessarily in the marketing; today’s interconnected world demands that Search Engine Marketing & Social Media Marketing forms a core part of the overall business strategy; in the case of say an Indian Restaurant or Chinese Takeaway this would be to maintain repeat business and attract new customers.

First a website is definitely required and we see the rise of many hosted solutions that will charge the food service business for hosting their site on the platform. customers can view menus and make orders via the website – the businesses also have to continually pay a percentage of the orders to the provider. As mentioned before, as the expertise of such business owners does not lie within the digital marketing field this is deemed by many as an acceptable solution.

It is with this in mind that we have developed MarketingFoodAndDrink.com which provides a complete digital marketing solution for restaurants and takeaways this of course includes a website along with email marketing, video marketing, full menu display, ordering system and lead generation. There is an initial setup cost and monthly maintenance charge but no percentage of revenues to be paid out to anyone – the more monies that are taken in to the company the more monies are kept within the business.

MarketingFoodAndDrink.com provides a full digital marketing agency service for restaurants, takeaways, coffee shops, wine bars, burger bars and eateries giving the business a complete online menu and ordering system, full support and updates and more importantly full control of their marketing and in advance knowledge of the outgoings of the business as these are not tied to revenues.

If you would like to take control of the marketing of you food service business; get in touch with MarketingFoodAndDrink.com and see how we can work together to make even more of a success of your restaurant or takeaway business.