Just like with any other business; marketing has a key part to play in the success or failure of that business. And; in the connected world in which we live – Digital Marketing [& its two main components of Search Engine Marketing & that of Social Media Marketing] could make or break the organisation. There are few things that we know for sure and one of them is that fast food restaurants and takeaways must have a website or internet presence; it does not matter what type of food service business we are referring to it could be …

  • Indian restaurants

  • Chinese Takeaway

  • Greek kebab houses

  • Pizzerias

  • Italian food

  • Coffee Shops

  • Fried chicken takeaways

  • Sushi takeaways

  • Burger bars

  • Pubs

  • Caribbean Food

  • Wine Bars

… and any of the other food establishments that you may favour going to. As is often the case with businesses; the expertise lies in the product or service being sold to the marketplace [preparation of fine India Curries or that great tasting Chicken Chow Mein] and not necessarily in the marketing; today’s interconnected world demands that Search Engine Marketing & Social Media Marketing forms a core part of the overall business strategy; in the case of say an Indian Restaurant or Chinese Takeaway this would be to maintain repeat business and attract new customers.

First a website is definitely required and we see the rise of many hosted solutions that will charge the food service business for hosting their site on the platform. customers can view menus and make orders via the website – the businesses also have to continually pay a percentage of the orders to the provider. As mentioned before, as the expertise of such business owners does not lie within the digital marketing field this is deemed by many as an acceptable solution.

It is with this in mind that we have developed MarketingFoodAndDrink.com which provides a complete digital marketing solution for restaurants and takeaways this of course includes a website along with email marketing, video marketing, full menu display, ordering system and lead generation. There is an initial setup cost and monthly maintenance charge but no percentage of revenues to be paid out to anyone – the more monies that are taken in to the company the more monies are kept within the business.

MarketingFoodAndDrink.com provides a full digital marketing agency service for restaurants, takeaways, coffee shops, wine bars, burger bars and eateries giving the business a complete online menu and ordering system, full support and updates and more importantly full control of their marketing and in advance knowledge of the outgoings of the business as these are not tied to revenues.

If you would like to take control of the marketing of you food service business; get in touch with MarketingFoodAndDrink.com and see how we can work together to make even more of a success of your restaurant or takeaway business.

 

If you’re getting a service to build a website for you, or perhaps a single page or a tool like an ordering service, then it is absolutely crucial that you ensure the site is going to be mobile friendly. This is something that is important for any business. But it is even more important if you are in the catering industry and you’re building a website or page to take orders. Here are some reasons why a mobile responsive website should be considered compulsory.

What is Mobile Responsive?

First though, we should probably go over what ‘mobile responsive’ actually means in the first place. And the answer is simple: a mobile responsive website is a website that is friendly for use on mobile.

Actually, that is what we call ‘mobile friendliness’. Mobile responsiveness describes web design that is friendly in a very specific way. Essentially, this means that a website responds to the display it is being viewed on by altering its layout and its design.

A mobile friendly website is one that has large buttons that can be touched with a finger instead of a mouse, that has large font to be read on a smaller display and that doesn’t need to be scrolled sideways.

This encompasses mobile responsiveness, which means the website will become mobile friendly when it is loaded up onto a mobile device. If the user loads your site on a desktop, it should show more information and should be ideal for navigating with a mouse and keyboard. If they load it on a mobile phone, then the images will become smaller, certain elements will be removed and the text will appear larger and centred.

Why it Matters

So why is this so important?

Well the first and most obvious reason is that a lot of people are going to be ordering your food on their mobile devices. This is particularly common for a takeaway, when people might want to pass a phone around a party for ordering, or when they might not be at home when they’re ordering. Maybe they’re staying in a hotel for instance and don’t have access to a computer?

If your visitors need to squint and scroll around the screen, then they’re not going to trust the ordering system and they’re likely to look elsewhere for their food. At the very least, they’re unlikely to consider the experience pleasurable and might look elsewhere next time.

Mobile responsiveness also has important benefits beyond that though too. For one, it actually increases the likelihood that they’ll find your website on Google to begin with. That’s because Google is aware of just how many people tend to use mobiles when browsing the web. Because Google wants to show its users the best, highest quality content, that means that it will actually help mobile friendly sites to rise through the ranks while penalizing sites that aren’t mobile friendly.

Google has mandated that all sites should make some attempt to introduce mobile-friendly design sensibilities and if you don’t follow suit, your visitor count will suffer!