Perhaps the first thing to make note of is the ongoing rising trend that we see in the food consumer business where customers are choosing to order their fast food from home and either have it delivered or to go to the store themselves to collect their orders. The data shows that this is pretty much spread across the different types of fast food that people like to eat; foods such as …

  • Fried Chicken
  • Greek Kebabs
  • Pizzas
  • Burgers
  • Chinese Takeaway
  • Indian Curry …

… whatever the type of food you can be sure that you are an owner of a food service business then if you have not already then you should be paying serious attention to how you can take your business forward within the digital marketing realm i.e. making use of the internet to build, promote and broadcast your restaurant as well as building equity into the brand.

Of course in the first instance you will need to have a website and one of the easiest options to take is to use one of the hosted solutions out there that allows the restaurant business to list their company on the platform which will guarantee a certain amount of business and revenue to be generated just due to the volume of people that go to the platform to look for a fast food takeaway or restaurant business normally within a particular location. It must be noted that there are significant initial registration cost to be factored in as well as the ongoing commission based charges that can be crippling to a business.

As explained in the video above this is where the MarketingFoodAndDrink.com comes into play that provides the following …

  • Website Design & Development
  • Online Menus
  • Online Ordering
  • Restaurant & Takeaway Branding
  • Business Branding
  • Social Media Marketing
  • Search Engine Marketing …

… and more.

The design of The Complete Digital Marketing Solution For Restaurants, Takeaways, Wine Bars & Eateries as presented to the market place by MarketingFoodAndDrink.com allows food service businesses to provide enterprise level ordering options to customers for a one time setup fee and a flat monthly fee for the

  • ongoing website hosting
  • social media marketing
  • content creation
  • content syndication
  • daily tweeting
  • facebook marketing
  • search engine marketing

… and more.

So now if you are the owner of a restaurant or takeaway food service business then you can build your business and compete with the big boys [using the services of MarketingFoodAndDrink.com which is a Bristol UK based company] by offering your customers the ability to order directly from your business, the monies go directly into your company’s back accounts and then you can choose to start your own delivery service or instruct customers to come direct to the store to collect their orders.

The value proposition being offered here is indeed huge and with a limited number of staff and resources we are taking order on a first come first served basis so – if this is of interest to you the please do contact us today.

To your restaurant marketing and takeaway business success [the MarketingFoodAndDrink.com (in association with CapidHouser.com) team)

Takeaway fast food restaurant online ordering trends are increasing as more and more people wish to stay at home and eat.
This ongoing and upwards trend means that many of us do not even have to deal with the in store cashiers any long, the
cashier is in the form of the internet online order system or paying cash to the delivery driver !!

The fact is that online menus and fat food takeaway ordering online does come with many benefits. Ordering online
doesn’t always mean it gets delivered though. That is one thing you want to think about as a business owner as you
may look to add this option to you business offerings.

Many fast food places are adding online ordering as well as the instore menus just so people can get their orders faster,
it also means increased revenues as customers are presented with another option to order. In recent years, before the
online food ordering trend really started to rise, one would see more in person order terminals at restaurants, where
people could place their orders via the machine. With the online ordering rising in popularity we are seeing a drop
in in store ordering systems [it seems].

With that said, the idea of providing online fast food ordering will continue to rise in popularity. The main reasoning
behind this is that ordering food using the restaurant’s or takeaway outlet’s website will enable one to receive their
delicious fried chicken, indian curry, chinese food, greek kebab or the favourite pizza orders more quickly, noting that
one is already supposed to get their food quickly at fast food restaurants. So having the facility for ordering takeaway
fast food via the internet means that the restaurant has to ensure that the delivery process is working really well.

Now, when looking at the big picture, ordering food via the internet prepares customers to get used to continue ordering
their fast food using the company website. The many fast food outlets with the addition of the online ordering process
will leave the business owner with a decision to make in terms of training employees [or hiring new ones] in order to
start delivering the fast food.

In essence this provices the many fast food restaurants with fantastic business growth opportunities in terms of reaching
more customers in the comfort of their homes, that it those customers who may never ever actually come into the
restaurant to dine.

Looking to expand your fast food takeaway or restaurant business ? take a depp look at that which offering online menus
and ordering systems to your service offerings can do for your food service business.

How is your customer list right now? If you haven’t been collecting emails from your customers, or adding their details to a database, then you are potentially missing out on huge business opportunities and literally throwing away cash.

Every time someone comes to your website, or orders food from you, you should consider that person to not only be a customer, but to be a lead. This is an opportunity for future marketing, it is someone who has shown an interest in your food and a willingness to buy from you – and if you ignore that potential then you are missing out on a fantastic opportunity.

Today, most online ordering systems will include features that allow you to build a list based on your customers and to manage that list. In this post, we’re going to explore why that’s so important and why you absolute must include this in your strategy.

The Power of the Mailing List

Mailing lists are not just used by takeaways and restaurants. Mailing lists are used all throughout business and are particularly common to find online, where they are used by marketers hoping to sell products.

And did you know that many of these internet marketers say that the mailing list is the single most important aspect of their business in terms of marketing and in terms of profits.

That’s because a mailing list gives them a way to reach their audience directly and without relying on a third party like Facebook or Twitter. It gives them a direct way to contact their audience in a format that is personal and that is hard to miss.

Not only that, but when people hand over their email address, they are demonstrating trust in the business and demonstrating interest in what they have to say. That means that the people who are on your mailing list are likely to be your most engaged followers and your ‘warmest’ leads.

That’s even truer for the takeaway industry, because the people on your mailing list are going to be people who have ordered from you in the past. That means they’re near, it means they like the food you sell and it means they’re not against ordering food online or eating takeaways. In other words, they’ve ordered once, so they’re more likely to order again!

Using Your Mailing List

Using an online delivery system is a fantastic way to build your mailing list, but what do you do with it once you’ve built it?

There are lots of options. Perhaps the most obvious is simply to invite your old customers to come back and order from you again. You can do this directly (by simply asking them to come back!) or you can try to entice them back with special offers and promotions.

For instance, if you have a new special in, you can send an email around to all the people who have ordered online before and explain why it’s so delicious. Maybe it’s a one-time thing. Maybe it’s an opportunity they can’t afford to miss.

Either way, you’ll likely pique their interest. Their details are already entered. They already know they love your food. And when it gets to Friday night, they just have to click the link, open the site and click ‘Order’.

If you are looking for tips on restaurant website design & marketing, you have come to the right place. There are a number of things you need to know when it comes to restaurant website design & marketing to make sure it is done in the right manner.

One of the most important things when it comes to website design is that you need to find an agency that has past experience in creating high quality websites for restaurants. Keep in mind that the website is seen by potential customers as an online representation of your actual business. So, if you have a fine dining restaurant but the website does not reflect that elegance, you might not attract new customers to your restaurant with that old design. Therefore, it is important that the website design is done keeping in mind the customer segment you are targeting.

If your restaurant is targeting youngsters, it is important that your website also reflects that youthful feel and energy. It should use bold color pallets that are preferred by youngsters. Similarly, the design should attract youngsters.

Since most people connect online using their smart phones, it is important that your website also works great on smart phones of all sizes. Therefore, you need to find an agency that has experience in creating great websites for restaurants that work equally good on desktop as well as mobiles. The website should also provide all the relevant information including types of food served, opening hours, closing hours and other such things.

It is also important that the website is designed keeping search engine optimization in mind as SEO begins right from the design stage. Therefore, make sure the agency also has experience with SEO.

Overall, follow the above mentioned tips while choosing a design agency to make sure you get a high quality restaurant website.

The Honest to Goodness Truth on Restaurant Marketing

Email marketing may be tricky proposition. It can help you in advertising and promoting your products. Social networking marketing has only grow to be a significant player in businesses in the last ten years, therefore it’s not surprising that many organizations are still scratching their heads over the real advantages of using social networking.

The strategy was popular by Wal-Mart and Chicago Daily to take care of cut throat competition on the market at the right time of their various introductions. Its Just a Marketing Strategy Be mindful that credit card businesses are experts in regards to marketing their company. Whether you own a PPC promoting strategy in place, you still need to know about some other low-cost advertising and marketing methods that are proven winners for attracting interested clients.

The company program will also provide a neutral idea about ways to begin a bakery. Your company plan must incorporate the details about how you will commit money in the organization. You should have a startup plan which includes how much is necessary to begin your organization and how much is necessary to run your organization until your organization can create enough money to pay its own debts.

Want to Know More About Restaurant Marketing?

Too frequently a company owner thinks they make an excessive amount of money to be worried about such trivial fees. Some small small business owners feel that as long since there is money in the checking account, their company must do fine. In another month, the little business proprietor makes the decision to keep paying the merchant regularly, but to be able to do they have to inform their own employees they will need to wait to get paid.

Definitions of Restaurant Marketing

If you’re thinking of opening a restaurant, some exact crucial considerations might have to be made. With the correct restaurant advertising ideas, your restaurant can grow to be the upcoming fancy spot for individuals to dine and develop into a resounding success. Because of the income generating capability of restaurants, plenty of people are trying to find strategies to start one. Generally, this type of restaurant is very popular with youth. Opening a new restaurant isn’t simple, but it’s more hard to run a thriving restaurant and keep the high standards of food and assistance. It may require extensive initial marketing and advertising. There are many fast food restaurants and in spite of the financial downturn it appears like they continue expanding.

Only provide this sort of information when you have called the company to put an order, and you’re positive it is a well-established reputable organization. An organization should provide some type of test to decide what man or woman’s answers would be considered an ethical behavior and what personal attributes of a prospective employee could offer information to learn if an individual is ethical. As a result of this constant contact, once companies have a nice following, they’re also able to gain new followers even simpler. Every company have a special thought process which enters the making of the name.

The Most Popular Restaurant Marketing

When you franchise your company, you will require a few legal documents that are particular to franchise businesses. Funding your business another major aspect. Even if it is small, you want to do this. There have been lots of individuals who’ve been successful in starting a little business for a restaurant, but failed to allow it to be profitable because of ignoring some restaurant management hints and tricks. When you’re all set to begin your own company, something that you’ve dreamed for all your life, it is a good feeling to see it come true.

No matter where one happens to be in the developed world you would not need to wander very far when hungry and looking for a delicious fried chicken outlet. When looking to eat all of the foods that a say southern fried chicken outlet may have to offer such as french fries, fizzy drinks, beef burgers and of course fried chicken there are typically three options that a person has when looking to eat.

Go to the outlet, purchase the food and take it away

Eat the food within the takeaway restaurant

Order the food online and pick the food up yourself in order to save waiting time

Order the food online and wait for it to be delivered

The ‘ordering food online’ options leads us on to the point to make that for this to happen, the fast food takeaway first will need to have its own restaurant marketing website or; at least to have an online internet presence.

As is often the case the path of least resistance is taken and the company owner will list their food services on one of the dominant food ordering and menu listing websites that exist out there. Customers will order from there and then whatever commissions need to be paid will be made to the hosting platform provider.

If you happen to be in the fast food industry [maybe you are a restaurateur ?] and you don’t have an online ordering system, then you are potentially [that is according to the data and the ongoing trends] missing out on a huge number of orders, as well as massive business opportunities that could help you to take your business further as more and more people are choosing to make their fast food orders whether it be fried chicken, pizza, italian food, indian takeaway and chinese food – people want to stay in the comfort of their own homes and choose from a menu using their tablet, laptop, smart phone or computers.

If you aren’t already convinced of this, then read on and hopefully you’ll see by the end of this post why you shouldn’t go a single day more without making the investment into your business that will pay back in dividends in the time to come [this is as opposed to taking the option of simply listing your food service takeaway business on one of the industry portals which allows customers to find you there but of course they take large commissions which you could be putting back into the business !!].

What an Online Ordering System Does

The idea behind an online menu and ordering system is simple : it allows your customers to make their orders directly to your business via the internet :-

Now; if you are not currently operating an ordering system then chances are that you there are two primary methods that customers use to order their food from you :-

  • They physically come into store
  • They pick up the phone and call

While both these systems might be working just fine for you, there are a lot of scenarios where neither is going to be appropriate or convenient.

Let’s imagine a scenario where someone is having a party with friends at their house. They’ve had a bit to drink and no one is able to drive but they want to order in some pizzas, fired chicken, Chinese takeaway or maybe an Indian curry. So they take a look on the internet or recommendations made on social media hoping to find a restaurant that delivers …

… If they find your restaurant but you don’t have an online ordering system, then there’s a good chance they’re just going to keep looking.

Why? Well for starters, trying to take 20 orders on the phone while there’s noise in the background isn’t fun for anyone. And most parties are simply going to discount that option before they even try.

Not only that, but even if they do try and call, they’re then going to need to worry about paying over the phone, waiting in a queue and hoping that you’re not engaged.

This makes a lot of extra work for them and for you. Especially if you have customers in your building that you’re struggling to cater for already!

Now imagine the alternative: a slick, mobile-friendly website that loads quickly and that can simply be passed around the group for each person to enter their order. Something like that is so much easier and it massively increases the likelihood that someone on your website will order food from you.

More Benefits

Guess what happens once someone has had a great experience using your online ordering system? They gravitate to you in future! When they need food quickly and reliably, they’ll remember the great experience they had and just how easy it was to order, and so they’ll pick you to get their food from.

Better yet, when someone uses your online delivery system, they’ll also be inputting their information – such as their email address and their physical address. That means you’ll now have their details to add to a mailing list and to market to in future.

Email marketing is one of the most effective ways to build engagement and to gain repeat business. In the world of internet marketing, this form of marketing is widely considered to be more important than any other, including SEO or social media.

But what precisely does email marketing entail? Why is it so effective? And do you really need to incorporate it into your own business strategy?

Some Stats and Facts

Let’s start with some stats to get your attention.

Did you know that email marketing has a ROI (return on investment) of 4,300%? It huge not only because of all the potential yield but also because of how low cost it is to manage. For those in the food industry, all you need is an online delivery system and you can collect emails at no extra cost!

Did you know that 91% of consumers will check their email daily? So, if you have a restaurant and you send out an email about your latest new meal or special deal, then it’s going to reach 91% of your patrons within 24 hours.

Seeing as most of us get notifications on our phones, a lot of those people will see those emails right away. And that means that you can time precisely when and how you want to reach your audience: message late on a Friday and your business will be fresh in their minds when they’re thinking of somewhere to get some quick food!

It’s not just internet marketers that proclaim the importance of email marketing. When surveyed, companies respond that email marketing is more profitable than PPC, content marketing, mobile ads, social media, direct marketing or any other form!

Did you know that 66% of consumers over 15 have made a purchase as a direct result of an email they’ve received? Of course once they’ve done it once, they’re far more likely to do it again and again.

Ultimate Engagement and Targeting

And here’s the thing: anyone signed up to your mailing list is going to have done so because they want to know more about your business. Nobody signs up to a fast food list unless they’ve eaten there or unless they’re thinking of eating there.

And therefore, everyone you message is a potential customer. You will be reaching the most targeted and engaged audience possible in a way that will maximize the likelihood of them making a purchase.

Of course, it also comes down to how you use the mailing list. And in this case, the best strategy is to message only when you have something genuinely good to offer: a real discount or a new menu that people can get excited about. Nudge your readers in the right direction, at the right time and then when the moment comes, it will be highly likely that they’ll order from you.

But if you don’t have a mailing list? Then you’re missing out on all of those potential opportunities and you’re losing out to all the other takeaways that do have one.

If you’re getting a service to build a website for you, or perhaps a single page or a tool like an ordering service, then it is absolutely crucial that you ensure the site is going to be mobile friendly. This is something that is important for any business. But it is even more important if you are in the catering industry and you’re building a website or page to take orders. Here are some reasons why a mobile responsive website should be considered compulsory.

What is Mobile Responsive?

First though, we should probably go over what ‘mobile responsive’ actually means in the first place. And the answer is simple: a mobile responsive website is a website that is friendly for use on mobile.

Actually, that is what we call ‘mobile friendliness’. Mobile responsiveness describes web design that is friendly in a very specific way. Essentially, this means that a website responds to the display it is being viewed on by altering its layout and its design.

A mobile friendly website is one that has large buttons that can be touched with a finger instead of a mouse, that has large font to be read on a smaller display and that doesn’t need to be scrolled sideways.

This encompasses mobile responsiveness, which means the website will become mobile friendly when it is loaded up onto a mobile device. If the user loads your site on a desktop, it should show more information and should be ideal for navigating with a mouse and keyboard. If they load it on a mobile phone, then the images will become smaller, certain elements will be removed and the text will appear larger and centred.

Why it Matters

So why is this so important?

Well the first and most obvious reason is that a lot of people are going to be ordering your food on their mobile devices. This is particularly common for a takeaway, when people might want to pass a phone around a party for ordering, or when they might not be at home when they’re ordering. Maybe they’re staying in a hotel for instance and don’t have access to a computer?

If your visitors need to squint and scroll around the screen, then they’re not going to trust the ordering system and they’re likely to look elsewhere for their food. At the very least, they’re unlikely to consider the experience pleasurable and might look elsewhere next time.

Mobile responsiveness also has important benefits beyond that though too. For one, it actually increases the likelihood that they’ll find your website on Google to begin with. That’s because Google is aware of just how many people tend to use mobiles when browsing the web. Because Google wants to show its users the best, highest quality content, that means that it will actually help mobile friendly sites to rise through the ranks while penalizing sites that aren’t mobile friendly.

Google has mandated that all sites should make some attempt to introduce mobile-friendly design sensibilities and if you don’t follow suit, your visitor count will suffer!