Perhaps the first thing to make note of is the ongoing rising trend that we see in the food consumer business where customers are choosing to order their fast food from home and either have it delivered or to go to the store themselves to collect their orders. The data shows that this is pretty much spread across the different types of fast food that people like to eat; foods such as …

  • Fried Chicken
  • Greek Kebabs
  • Pizzas
  • Burgers
  • Chinese Takeaway
  • Indian Curry …

… whatever the type of food you can be sure that you are an owner of a food service business then if you have not already then you should be paying serious attention to how you can take your business forward within the digital marketing realm i.e. making use of the internet to build, promote and broadcast your restaurant as well as building equity into the brand.

Of course in the first instance you will need to have a website and one of the easiest options to take is to use one of the hosted solutions out there that allows the restaurant business to list their company on the platform which will guarantee a certain amount of business and revenue to be generated just due to the volume of people that go to the platform to look for a fast food takeaway or restaurant business normally within a particular location. It must be noted that there are significant initial registration cost to be factored in as well as the ongoing commission based charges that can be crippling to a business.

As explained in the video above this is where the MarketingFoodAndDrink.com comes into play that provides the following …

  • Website Design & Development
  • Online Menus
  • Online Ordering
  • Restaurant & Takeaway Branding
  • Business Branding
  • Social Media Marketing
  • Search Engine Marketing …

… and more.

The design of The Complete Digital Marketing Solution For Restaurants, Takeaways, Wine Bars & Eateries as presented to the market place by MarketingFoodAndDrink.com allows food service businesses to provide enterprise level ordering options to customers for a one time setup fee and a flat monthly fee for the

  • ongoing website hosting
  • social media marketing
  • content creation
  • content syndication
  • daily tweeting
  • facebook marketing
  • search engine marketing

… and more.

So now if you are the owner of a restaurant or takeaway food service business then you can build your business and compete with the big boys [using the services of MarketingFoodAndDrink.com which is a Bristol UK based company] by offering your customers the ability to order directly from your business, the monies go directly into your company’s back accounts and then you can choose to start your own delivery service or instruct customers to come direct to the store to collect their orders.

The value proposition being offered here is indeed huge and with a limited number of staff and resources we are taking order on a first come first served basis so – if this is of interest to you the please do contact us today.

To your restaurant marketing and takeaway business success [the MarketingFoodAndDrink.com (in association with CapidHouser.com) team)

Takeaway fast food restaurant online ordering trends are increasing as more and more people wish to stay at home and eat.
This ongoing and upwards trend means that many of us do not even have to deal with the in store cashiers any long, the
cashier is in the form of the internet online order system or paying cash to the delivery driver !!

The fact is that online menus and fat food takeaway ordering online does come with many benefits. Ordering online
doesn’t always mean it gets delivered though. That is one thing you want to think about as a business owner as you
may look to add this option to you business offerings.

Many fast food places are adding online ordering as well as the instore menus just so people can get their orders faster,
it also means increased revenues as customers are presented with another option to order. In recent years, before the
online food ordering trend really started to rise, one would see more in person order terminals at restaurants, where
people could place their orders via the machine. With the online ordering rising in popularity we are seeing a drop
in in store ordering systems [it seems].

With that said, the idea of providing online fast food ordering will continue to rise in popularity. The main reasoning
behind this is that ordering food using the restaurant’s or takeaway outlet’s website will enable one to receive their
delicious fried chicken, indian curry, chinese food, greek kebab or the favourite pizza orders more quickly, noting that
one is already supposed to get their food quickly at fast food restaurants. So having the facility for ordering takeaway
fast food via the internet means that the restaurant has to ensure that the delivery process is working really well.

Now, when looking at the big picture, ordering food via the internet prepares customers to get used to continue ordering
their fast food using the company website. The many fast food outlets with the addition of the online ordering process
will leave the business owner with a decision to make in terms of training employees [or hiring new ones] in order to
start delivering the fast food.

In essence this provices the many fast food restaurants with fantastic business growth opportunities in terms of reaching
more customers in the comfort of their homes, that it those customers who may never ever actually come into the
restaurant to dine.

Looking to expand your fast food takeaway or restaurant business ? take a depp look at that which offering online menus
and ordering systems to your service offerings can do for your food service business.

Email marketing is one of the most effective ways to build engagement and to gain repeat business. In the world of internet marketing, this form of marketing is widely considered to be more important than any other, including SEO or social media.

But what precisely does email marketing entail? Why is it so effective? And do you really need to incorporate it into your own business strategy?

Some Stats and Facts

Let’s start with some stats to get your attention.

Did you know that email marketing has a ROI (return on investment) of 4,300%? It huge not only because of all the potential yield but also because of how low cost it is to manage. For those in the food industry, all you need is an online delivery system and you can collect emails at no extra cost!

Did you know that 91% of consumers will check their email daily? So, if you have a restaurant and you send out an email about your latest new meal or special deal, then it’s going to reach 91% of your patrons within 24 hours.

Seeing as most of us get notifications on our phones, a lot of those people will see those emails right away. And that means that you can time precisely when and how you want to reach your audience: message late on a Friday and your business will be fresh in their minds when they’re thinking of somewhere to get some quick food!

It’s not just internet marketers that proclaim the importance of email marketing. When surveyed, companies respond that email marketing is more profitable than PPC, content marketing, mobile ads, social media, direct marketing or any other form!

Did you know that 66% of consumers over 15 have made a purchase as a direct result of an email they’ve received? Of course once they’ve done it once, they’re far more likely to do it again and again.

Ultimate Engagement and Targeting

And here’s the thing: anyone signed up to your mailing list is going to have done so because they want to know more about your business. Nobody signs up to a fast food list unless they’ve eaten there or unless they’re thinking of eating there.

And therefore, everyone you message is a potential customer. You will be reaching the most targeted and engaged audience possible in a way that will maximize the likelihood of them making a purchase.

Of course, it also comes down to how you use the mailing list. And in this case, the best strategy is to message only when you have something genuinely good to offer: a real discount or a new menu that people can get excited about. Nudge your readers in the right direction, at the right time and then when the moment comes, it will be highly likely that they’ll order from you.

But if you don’t have a mailing list? Then you’re missing out on all of those potential opportunities and you’re losing out to all the other takeaways that do have one.

If you’re getting a service to build a website for you, or perhaps a single page or a tool like an ordering service, then it is absolutely crucial that you ensure the site is going to be mobile friendly. This is something that is important for any business. But it is even more important if you are in the catering industry and you’re building a website or page to take orders. Here are some reasons why a mobile responsive website should be considered compulsory.

What is Mobile Responsive?

First though, we should probably go over what ‘mobile responsive’ actually means in the first place. And the answer is simple: a mobile responsive website is a website that is friendly for use on mobile.

Actually, that is what we call ‘mobile friendliness’. Mobile responsiveness describes web design that is friendly in a very specific way. Essentially, this means that a website responds to the display it is being viewed on by altering its layout and its design.

A mobile friendly website is one that has large buttons that can be touched with a finger instead of a mouse, that has large font to be read on a smaller display and that doesn’t need to be scrolled sideways.

This encompasses mobile responsiveness, which means the website will become mobile friendly when it is loaded up onto a mobile device. If the user loads your site on a desktop, it should show more information and should be ideal for navigating with a mouse and keyboard. If they load it on a mobile phone, then the images will become smaller, certain elements will be removed and the text will appear larger and centred.

Why it Matters

So why is this so important?

Well the first and most obvious reason is that a lot of people are going to be ordering your food on their mobile devices. This is particularly common for a takeaway, when people might want to pass a phone around a party for ordering, or when they might not be at home when they’re ordering. Maybe they’re staying in a hotel for instance and don’t have access to a computer?

If your visitors need to squint and scroll around the screen, then they’re not going to trust the ordering system and they’re likely to look elsewhere for their food. At the very least, they’re unlikely to consider the experience pleasurable and might look elsewhere next time.

Mobile responsiveness also has important benefits beyond that though too. For one, it actually increases the likelihood that they’ll find your website on Google to begin with. That’s because Google is aware of just how many people tend to use mobiles when browsing the web. Because Google wants to show its users the best, highest quality content, that means that it will actually help mobile friendly sites to rise through the ranks while penalizing sites that aren’t mobile friendly.

Google has mandated that all sites should make some attempt to introduce mobile-friendly design sensibilities and if you don’t follow suit, your visitor count will suffer!